MEDIA HELP CENTER

The following sites are part of the NP Communications portfolio:

Medical Laboratory Observer - The Peer-Reviewed Management Source for Lab Professionals Since 1969.

MLO Media Kit »
Sales Contacts »

Health Management Technology - The Source for Healthcare Information Systems Solutions

HMT Media Kit »
Sales Contacts »

Evaluation Engineering - Written by Engineers ...for Engineers

EE Media Kit »
Sales Contacts »

Web Display Advertising Guidelines

Below are the standardized sizes for all of NP Communications' sites.

For all web ads:
Images saved at: 72 dpi
Formats accepted:  jpg, png, gif, animated gif, HTML5 (Wallpaper: static only)
URL for linking purpose

Free mobile: 300x100: Ad sizes below do not appear on mobile phones. Web advertisers may submit one 300 x 100 pixel static ad with URL link to run on mobile phones for the duration of their contract dates, at no charge.

 

Wallpaper

Exclusive position. Your static ad frames our home page as visitors scroll the pages. See guidelines for sizes.

PDF Sample and Specs

Push-down Super Leaderboard - 970 x 90 (closed) to 970 x 415 (open)

Exclusive position. Top banner expands down on roll over and pushes content on page down.

Sample & Guidelines PDF Specs

Interstitial - 600 x 400

Exclusive position. Ad opens over dimmed home page for 10 seconds or until visitor closes it.

Sample & Guidelines HTML Requirements

HTML5 Guidelines

Instructions for HTML5 web advertising..

HTML5 Requirments/Resources

Page Curl/Peel - 500 x 500

Exclusive position. Upper right corner of home page opens to full image on roll-over.

Page Peel Guidelines

Super Leaderboard - 970 x 90

970X90 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, flash
URL for linking purpose

Super Leader Sample

Leaderboard - 728 x 90

728X90 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, flash
URL for linking purpose

Leaderboard Sample

Large Rectangle - 300 x 600

300x600 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, flash
URL for linking purpose

Large Rentagle Sample

Skyscraper - 160 x 600

160x600 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, flash
URL for linking purpose

Skyscraper Sample

Medium Rectangle - 300 x 250

300x250 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, flash
URL for linking purpose

Medium Rectangle Sample

Banner - 468 x 60

468x60 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, flash
URL for linking purpose

Banner Sample

Button Ad- 120 x 120

Exclusive Events page ad.
120x120 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, flash
URL for linking purpose

Button Sample

Video Ad - 300 x 250

Instructions for designing display advertising using flash and clicktag instructions.

Video Guidelines

White Paper

  • Individual email, Ad on home page for one month, White Paper Landing page for 3 months
  • Formats:  cover image (jpg, pdf), 2-6 word headline, 50 word description, logo (300 px wide, jpg, tif, eps) and link to the white paper on your site.

White Paper Sample


Email Advertising Guidelines

Guidelines for submitting materials for the Daily Newsletter, eProduct Showcase or a Custom Email.

For all email ads:
Images saved at: 72 dpi
Formats accepted:  jpg, png, gif
URL for linking purpose

Newsletter Text Ad and Native Text Ad

Text Ad: Includes your 2-6 word headline, 35 words, 150 x 150px (supply an image at least 72dpi at 300 x 300 px), and URL link.

Native Text Ad: Includes your 2-6 word headline, 35 words, and URL link.

Text Ad (imbedded in editorial) Sample

Native Text Ad Sample

Newsletter Banner Ad- 580 x 75

580x75 pixel image at 72 dpi
Format:  jpg, png, gif
URL for linking purpose

Banner Ad Sample

Newsletter Box Ad- 280 x 175

280x175 pixel image at 72 dpi
Format:  jpg, png, gif
URL for linking purpose

Box Ad Sample

eProduct Ad

Text Ad: Includes your 2-6 word headline, 35 words, 150 x 150px (supply an image at least 72dpi at 300 x 300 px), and URL link.

ePorduct Ad Sample

3rd Party Custom Email

Individual email to your target audience. See guidelines for sizes.

Email Guidelines


Print Advertising Guidelines

Below are the standardized sizes for all of NP Communications' publications.

Full Page

Click button for downloadable .pdf

Full Page Bleed Template

Full Page Non-Bleed Template

2/3 Vertical

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2/3 Vertical Bleed Template

2/3 Vertical Non-Bleed Template

1/2 Island

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1/2 Island Template

1/2 Vertical

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1/2 Vertical Bleed Template

1/2 Vertical Non-Bleed Template

1/2 Horizontal

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1/2 Horizontal Bleed Template

1/2 Horizontal Non-Bleed Template

1/3 Square

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1/3 Square Template

1/3 Vertical

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1/3 Vertical Template

1/3 Horizontal

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1/3 Horizontal Template

1/4 Vertical

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1/4 Vertical Template

1/6 Vertical

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1/6 Vertical Template

1/8 Horizontal

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1/8 Horizontal Template