MEDIA HELP CENTER

The following sites are part of the NP Communications portfolio:

Medical Laboratory Observer - The Peer-Reviewed Management Source for Lab Professionals Since 1969.

MLO Media Kit »
Sales Contacts »

Health Management Technology - The Source for Healthcare Information Systems Solutions

HMT Media Kit »
Sales Contacts »

Evaluation Engineering - Written by Engineers ...for Engineers

EE Media Kit »
Sales Contacts »

Web Display Advertising Guidelines

Below are the standardized sizes for all of NP Communications' sites.

For all web ads:
Images saved at: 72 dpi
Formats accepted:  jpg, png, gif, animated gif, flash (Wallpaper: static only)
URL for linking purpose

Free mobile: 300x100: Ad sizes below do not appear on mobile phones. Web advertisers may submit one 300 x 100 pixel static ad with URL link to run on mobile phones for the duration of their contract dates, at no charge.

 

Wallpaper

Exclusive position. Your static ad frames our home page as visitors scroll the pages. See guidelines for sizes.

Wallpaper Guidelines

Push-down Super Leaderboard - 970 x 90 (closed) to 970 x 415 (open)

Exclusive position. Top banner expands down on roll over and pushes content on page down.

Pushdown Guidelines

Interstitial - 600 x 400

Exclusive position. Ad opens over dimmed home page for 10seconds or until visitor closes it.

Interstitial Guidelines

Flash Ad Guidelines

Instructions for designing display advertising using flash and clicktag instructions.

Flash Ad Guidelines

Page Curl/Peel - 500 x 500

Exclusive position. Upper right corner of home page opens to full image on roll-over.

Page Peel Guidelines

Super Leaderboard - 970 x 90

970X90 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, flash
URL for linking purpose

Super Leader Sample

Leaderboard - 728 x 90

728X90 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, flash
URL for linking purpose

Leaderboard Sample

Large Rectangle - 300 x 600

300x600 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, flash
URL for linking purpose

Large Rentagle Sample

Skyscraper - 160 x 600

160x600 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, flash
URL for linking purpose

Skyscraper Sample

Medium Rectangle - 300 x 250

300x250 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, flash
URL for linking purpose

Medium Rectangle Sample

Banner - 468 x 60

468x60 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, flash
URL for linking purpose

Banner Sample

Button Ad- 120 x 120

Exclusive Events page ad.
120x120 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, flash
URL for linking purpose

Button Sample

Video Ad - 300 x 250

Instructions for designing display advertising using flash and clicktag instructions.

Video Guidelines

White Paper

  • Individual email, Ad on website home page for one month, White Paper Web Page for 3 months
  • Formats:  cover image (jpg, pdf), 2-6 word headline, 50 word description, logo (300 pixels wide, jpg, tif, eps) and link to the white paper on your site.

White Paper



3rd Party Custom Email

Guidelines for submitting materials for a custom email.

Individual email to your target audience. See guidelines for sizes.

Email Guidelines



Print Advertising Guidelines

Below are the standardized sizes for all of NP Communications' publications.

Full Page

Click button for downloadable .pdf

Full Page Template

2/3 Vertical

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2/3 Vertical Template

1/2 Island

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1/2 Island Template

1/2 Vertical

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1/2 Vertical Template

1/2 Horizontal

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1/2 Horizontal Template

1/3 Square

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1/3 Square Template

1/3 Vertical

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1/3 Vertical Template

1/3 Horizontal

Click button for downloadable .pdf

1/3 Horizontal Template

1/4 Vertical

Click button for downloadable .pdf

1/4 Vertical Template

1/6 Vertical

Click button for downloadable .pdf

1/6 Vertical Template

1/8 Horizontal

Click button for downloadable .pdf

1/8 Horizontal Template

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